ABM 136 Marketing & Risk Management II
(15 lecture/22.5 private/competency based 125 min-coop, 9 credits)
Prerequisite: ABM 135 or instructor consent
Develops an overall marketing plan derived from marketing research and analysis conducted in ABM 135. It includes a look at advertising, promotion, e-commerce, and risk management. This will include the maintenance review of existing software used to track sales and cost information. A trend of historical sales and expenses will be implemented.
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