Home 2014-2015 Morgan Community College Catalog 08-20-2014 COURSES Course Descriptions (Alphabetical) MAR-Marketing Courses MAR 216 Principles of Marketing
MAR 216 Principles of Marketing
(45 lecture hours, 3 credits)
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.
(Previously MAR 215 Summer 1987-Summer 1991)
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